![]() Next thing you know Hot Cheetos goes to the market, I put my mop away and started doing other things,” he said. "You know the CEO said we are gonna do this. Turns out, his executives loved the flavor that was inspired by his culture. “There is no such thing as just a janitor when you believe in your heart that you’re gonna be the best, there is no such thing as just a janitor,” he said. It was not only discrimination being Latino, it was more of discrimination if you're uneducated,” he recalled. "Everybody that was there was mad, it was a different type of discrimination. The last thing that I had to do was I didn’t know how to seal it, but the Latino ingenuity, I thought, with the plancha….the iron!" The following morning, Montanez put on a suit and tie and says, he was ready to present his idea. “I’m a little bit of an artist so I had clear bags and I drew on the bags what I wanted. ![]() He also described how he got his family involved in the process too. ![]() “I filled up a trash bag full of Cheetos with no cheese on them and I just put it on my back and I walked out,” he said explaining how he made his creation a reality. In fact, he took his idea all the way to the top despite several challenges along the way. Montanez says his wheels had been spinning since the company's executives had recently challenged all employees to come up with something new and the fact that Montanez was a janitor at the time didn't discourage him at all. "I took a bite and just like that I pulled it back and I got a revelation and I pulled it back and I thought…oh my god, that looks like a Cheeto!” One day, while out buying Elote, he had that one revelation and it was a hot one! “I thought, oh my god, just think if I got a job at Frito lay, I could change the legacy for the Montanez family."īorn in a labor camp and with no high school diploma, Montanez said he struggled to speak English but always believed he had something special. The idea took off, and since then, Montañez has become the executive vice president of multicultural sales and community activation for PepsiCo's North American division.He explained it has been a driving force since the moment he first took a job as a janitor back in 1976. The snack was such a hit, Montañez decided to present it to company execs, borrowing business books from the library to perfect his pitch and buying a $3 tie to look snazzy for the big presentation, according to Inc. When a machine broke on the assembly line where Richard Montañez worked as a janitor, he took a bunch of Cheetos home and sprinkled chili powder on them, since they're a cheesy corn treat, much like the elote, or Mexican street corn, he grew up eating. A Janitor Invented The Snack-And Became The Company's EVP. ![]() But even the most obsessed don't know some of these facts.ġ. They're the ones who could snack on the cheesy poofs every day (if they don't already), would gladly argue until they're as brick-red as the FHCs themselves about why they're the best road-trip food on Earth, and have already decided to incorporate them into their weddings.somehow (see No. The latter deserves its own title-its own category of food-obsessed. There are people who love Cheetos, and then there are People Who Love Flamin' Hot Cheetos. Play icon The triangle icon that indicates to play ![]()
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