![]() ![]() Kevin says that he is in love with Susan so far, but unfortunately such a business is incredibly tough on the inventory side of things. The vision for her company for the next year involves growth to numerous retailers and brands. With the money she receives from the Shark Tank, she wants to make a big order overseas. Lori asks if Susan has any retailers that are recurring customers who are looking to order, but Susan says that she has retailers who are interested, but unfortunately she was not able to keep up with the demand. She is gaining about 1,500 new followers on Instagram per week, and about 10% of those new followers buy. Robert asks about projection for next year, and Susan says that with her social media presence alone, she is confident that she can do 2 to 3 million dollars worth of sales. Each pair is made for around $17, while remaining domestic. Lori then asks about a price for a pair of moccasins, and Susan reveals that they retail for around $60 a pair. That’s why the start was slow, but Mark insists that the story of Freshly Picked is the best story of a company he’s ever heard. At that point, she bought a gigantic sheet of leather which made about 40 moccasins and since then, as she has made money she has continued to reinvest it into her company. During that time, she cleaned the glass out of the windows since they were an aluminum frame and at the end of the summer, she took the frames to the scrapyard and received $200. ![]() Susan says that initially, the two didn’t have any money, but her brother owned a window installation business and so she convinced her brother to give her all the old windows that he didn’t sell over a year. Robert is impressed by the $500,000 in sales, and asks how much the initial investment was. Lori asks if the baby can just pull off the boot, but the elastic will keep it in place. However, Daymond pushes for Susan to answer the question, and Susan reveals that of all the parents that come and purchase, 50% will attach and purchase at least 3 more pairs. She jokes that she has Kevin’s face on a pillow at night. Kevin asks about the attachment rate – how many pairs of moccasins are each customer buying? Susan comments on the integrity of the question, but she does not have an answer – it is for this reason, the ability to ask good questions, that Susan loves Kevin. All of the Sharks are completely blown away, and Robert asks about profit on the $500,000, which Susan reveals to be $120,000. Robert asks about the method of sales, and Susan says that through their website only, they have sold $500,000 this year alone in moccasins. Since then, they have been made by the two, with materials sourced from California. Lori asks where the moccasins are made, and Susan says that she originally made each and every moccasin pair herself but since expanding, she had to hire on a local girl to help her with fulfilling orders. Susan distributes samples of the freshly picked option to each Shark, all of which come in various different colors and themes. Freshly Picked On Shark Tank Freshly Picked Children’s Moccasins After teaching herself how to sew, she made six different designs until she found one that finally fit the bill. Susan could not find the shoe she was looking for, so she decided to try her hand at making one with a bag of scrap leather she had from a garage sale. Soft soles are actually better for babies that are learning to walk because they can focus on their toes with every step, which promotes the most balance and learning. Freshly Picked is the world’s best baby moccasin – when Susan’s second child was born, she looked everywhere for the moccasin-style type of show. Susan Peterson is the founder of Freshly Picked, and she has just entered the Shark Tank seeking $150,000 in exchange for 10% of her company. Freshly Picked Now in 2018- The After Shark Tank Update. ![]()
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